Revenio Dialog allows marketers to design and implement automated dialogs with customers across multiple contact points, including E-Mail, the Web, wireless, voice, phone.

The browser based system allows marketers to create and modify dialogs in a drag and drop environment; defining collections of potential customer interactions all governed by central business rules. Said dialogs can be brief in nature, covering specific types of customer interactions such as customer survey responses; or more comprehensive, covering the entire purchase cycle for a customer including pre-purchase advice and post-purchase follow-up, for example. Dialogs can be designed to flow through their stages via customer based triggers; for example, specific Website activity or the purchase of specific items can move a dialog to its next phase or launch an entirely new dialog.

Once designed, the dialogs created by the marketers are launched, managed and executed by the central Dialog Engine. The Dialog Engine contains open APIs both on the customer interface side (i.e., the ability to integrate various customer contact points such as E-Mail and Web) and the systems side, enabling it to interface with existing systems and communications channels. Marketers track the effectiveness of individual dialogs through the Marketer's Console, which provides real-time reporting and testing facilities for existing dialogs. In addition, the new Traffic Cop feature of the product (implemented with version 2) manages the prioritization of all dialogs across the system, insuring that the most important communications are handled as expediently as possible.

Revenio Dialog is available now, in both packaged (onsite) and vendor hosted configurations. Contact Revenio for further information and pricing.

product submission by DPW Staff

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