Xert Precision Suite consists of the Xert SF, an enterprise E-mail campaign management platform, and the Xert CM, a module designed to collect customer data so that marketers are able to segment contacts and deliver targeted messages.

The Xert SF integrates directly with CRM, e-commerce, Web-based contact/registration and e-commerce conversion-driven applications to measure end-game marketing offer effectiveness. The suite utilizes automated wizards, and provides reporting and analytics allowing marketers to test different campaign variables such as subject lines, content, and calls to action. The module tracks bounce rates, open rates, click through rates, and conversion.

The Xert CM integrates directly with the Xert SF to allow marketers to keep detailed customer data in order to segment contacts by groups and subgroups. This segmentation allows marketers to launch dynamic campaigns based on geographic, demographic, and psychographic characteristics.

The Precision Suite utilizes a flat fee pricing model.

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