This application can automate E-mail-related tasks; including replying to incoming E-mails and delivering personalized information to your prospective and existing customers. It can manage multiple databases of E-mail addresses and send automatic personalized follow-up mailings. It can reply saying you are away from the office. You can use it to send newsletters and bulk mailings as well.

You can create both plain-text and HTML messages containing colors and graphics using a WSIWYG editor, without knowing HTML. All messages can be personalized using up to 64 user-defined fields (E-mail address, name, phone etc.).

Delivery is taken care of by the multithreaded sending engine that the vendor states can send hundreds of messages per minute. Messages can be delivered using an external SMTP server or directly through the built-in SMTP server using an external SMTP server as a backup.

You can measure effectiveness of your campaigns using two major tools: reports and clickthrough tracking. The program is able to generate both HTML and CSV (Excel-compatible) reports covering various aspects of its activity. Support for clickthrough tracking means that you can insert special Web links into your messages and have the program tell you in real time the number of clicks on each of the links.

You can import E-mail addresses from external files, or integrate your autoresponder with sign-up and sign-out forms.

The application runs on your own Windows-compatible machine. It can connect to the Internet and disconnect if it's necessary. There are no monthly fees involved and no third-party ads are added to your mailings.

The vendor also notes that nobody else has access to the E-mail addresses of your customers.

FollowUpExpert is available in both Business and Personal editions.

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