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E-business

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Interspire Email Marketer

E-mail Campaign Software

Interspire Email Marketer is E-mail campaign software enabling businesses to manage contacts, send E-mail campaigns and automate follow up with customers and prospects. Formerly known as SendStudio, Interspire Email Marketer is available via download or as a SaaS application.

Features include:

- Segments allow contacts to be filtered across multiple lists based on one or more rules

- Menus include an explanation of each feature, built-in help guides and mouse over information boxes

- The ability to view contact lists as in a CRM system

- Offers 35 E-mail templates which have been tested to work with E-mail clients including Outlook, Thunderbird, Hotmail, Gmail, Yahoo and more. Users can customize templates using Interspire's point-and-click WYSIWYG editor.

- Inline thickbox windows allows for performing tasks such as inserting a custom field or spam checking E-mail campaigns. Also features AJAX and client-side requests

- Users can tailor Interspire Email Marketer with their business' logo, text and color schemes. Interspire also offers a 100 page unbranded user guide that explains how clients can create, send and track their own E-mail campaigns

- Users can see how many people opened their E-mail, how many people unsubscribed, which links were clicked, E-mail forwarding statistics and more

- Interspire Email Marketer scales to handle tens of thousands of users, millions of contacts and can send E-mails at speeds of up to 200,000 emails per hour using an optimized MTA (mail transfer agent). Also, the vendor state that the product incorporates performance improvements for sending lots of custom field based content

Pricing for Interspire Email Marketer begins at $249 (USD) for one user. All new licenses include a 60 day refund guarantee and include three months of free support and updates. Pricing for Interspire Email Marketer Hosted begins at $15 per month and operates on a monthly pricing structure, based on the number of E-mails sent. Exact pricing is available at the vendor's Web site.

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fact sheet
DPW id#: 1213820758
date posted: Jun. 19, 2008
category: E-business:E-marketing/Site Promotion
platform: Windows; Linux
vendor: Interspire Pty. Ltd
(www.interspire.com)


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