Unlike traditional SQL generators in today's campaign management solutions, Aprimo Marketing includes an advanced rules-based engine that enables high-end campaign management that can handle complex, multi-step, multi-channel campaigns. Tests conducted by an independent firm using Windows NT - powered application processing and UNIX or NT as the database server demonstrated Aprimo Marketing's ability to handle the most demanding campaign management environments.

Aprimo Marketing also includes international features that make the marketing platform easier to use by global organizations. Users can select their language, date, and currency preferences. These selections will determine the language in which the application appears, the default currency, and the format for numbers, time and date. Currencies from multiple countries are allowed in a single installation for better financial management.

New features in the latest version of Aprimo Marketing (v4.0) include the addition of a central "marketing intelligence" repository, where marketers can store and refer to competitor information, market studies, or other information valuable in developing marketing campaigns; and digital asset management features for the storing and management of logos and creatives to be used by all marketers across multiple projects.

Aprimo, Incorporated develops solutions that help marketers manage the business of marketing. Aprimo Marketing, a Web-based marketing management solution, facilitates strategic decision-making, empowers integrated campaign and program management, and enables fact-based performance analysis. Aprimo Marketing is delivering value to many customers across a number of industries, including Agilent, Burger King, Compaq Computer, Ernst & Young, Tektronix and PricewaterhouseCoopers.

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