BeNOW builds and manages marketing databases that fuel personalized, 1-to-1 communications with your customers and prospects. Connected to the database are four modules: E-Marketing, Query and Reporting, Campaign Management and Contact Management. BeNOW has pre-integrated these modules into our Database Marketing Solution so that your marketing can be more targeted and effective.

The E-Marketing Module allows clients to design and execute personalized E-Mail, Web survey and electronic newsletter programs with precision targeting and automated response management. Opt-in E-Mail lists and campaign responses are stored in the central marketing database.

In addition to the standard extracts and reporting BeNOW already provides, the Query and Reporting Module lets customers access the database directly. Users can run more detailed reports and ad hoc queries on their own, right from their desktop via a Web browser.

The Campaign Management Module optimizes your campaigns by targeting and tracking multiple, concurrent on-line and off-line programs. It also tracks the effectiveness of various campaigns, including a thorough ROI analysis.

The Contact Management Module provides a vehicle by which information from the database is provided to the sales force. The sales force then has the ability to enter or change information and request various marketing programs for their customers.

The value of the entire system is that it helps your marketing department generate increased revenue by developing more profitable customer relationships.

In addition, BeNOW's entire system is offered in an outsourced/ASP environment that is less expensive and timely to implement.

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